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Live from Cannes: Freida Pinto on New Female Media Company Called We Do It Together
At the Cannes Film Festival, Freida Pinto discusses the newly announced film from We Do It Together, a non-profit dedicated to female-driven content.
Founded in 2015 by Italian filmmaker Chiara Tilesi, We Do It Together, a non-profit film finance and production company dedicated to female-driven content, announced its first feature film this week at the Cannes Film Festival. Titled Together Now, the film is a series of seven shorts pairing a female director with an actress to tell an inspiring story. Freida Pinto, the 31-year-old actress who broke out in 2008′s Slumdog Millionaire, has been paired with director Katia Lund (City of God), and both women touched down in Cannes to promote the initiative.
Turns out, the duo, who have been friends for five years, were trying to make a film together even before this opportunity arose. “The project started with us, we were there before it was born,” begins Lund. “Freida and I were trying to make a film together, but we needed a financing model, so I went to Chiara who I had collaborated with before and told her we wanted to make a film. That same week, two other women had asked her the same question, so she went to a lawyer and got the model for this nonprofit,” she explains, as to how the project came to life.
Lund will accompany Pinto on a trip to Bombay later this week, where Pinto is starring in a new feature film produced by Tabrez Noorani (Life of Pi and Slumdog Millionaire), who they hope to work with for their segment of Together Now. “It’s a luxury that Katia will be able to spend time on set with me because we’ve never really seen how the other one works, so it will be really helpful in a way,” Pinto explains. While they are unsure as to how the plot will unfold, they want it to take place in either Brazil or Bombay. “The beauty of a project like this is that you have creative freedom,” Lund explains. “So who knows, maybe we’ll film in both!”