‘Immortals’ : $33-35 Million Opening Weekend!
According to The Hollywood Reporter, Relativity Media’s R-rated action-epic Immortals is on course to top the Friday box office with $13.5 million to $14 million, putting it course to gross north of $33 millon for the weekend if business stays strong.
Tracking had suggested a $25 million to $26 million opening weekend for Immortals, but the film is overperforming on the strength of fanboys.
Ryan Kavanaugh’s Relativity, which fully financed and produced Immortals, is counting on fanboys to buoy the violence-laced R-rated film, a fantasy adventure along the same lines as box office hit 300. Immortals, a key test for Relativity, cost $75 million to produce after tax rebates.
Immortals scored high marks in test screenings, and also stars Mickey Rourke, Stephen Dorff, Isabel Lucas, Kellan Lutz, Freida Pinto and Luke Evans. The pic opens day and date in a number of key territories, including China (through Relativity’s co-venture with Skyland), Germany, Italy, the U.K., South Korea, Japan and South Korea.
Relativity insiders say Immortals only has to open to $25 million for the company to be on sound financial footing, since so much of the budget was financed through foreign presales.
This is truly great news for everyone involved with the project! If you still haven’t seen it; be sure to go watch it tonight – it’s definitely worth it!