‘Immortals’ Earns $1.4 Million in Midnight Showings
Great news, everyone! According to The Wrap, Immortals screened in 900 locations at the midnight shows for a total of $1.4 million! It expands to 3,100 theaters over the weekend.
By way of comparison, last summer’s Rise of the Planet of the Apes brought in $1.3 million in 1,024 theaters on its way to a $54.8 million debut.
Relativity projects that its $75 million after tax rebates swords-and-sandals action film will crack a middling $25 million on its opening weekend, but the studio seems enthused by the late screening figures. It will face off against Oscar contender J. Edgar and Adam Sandler’s critically panned Jack & Jill.
If you haven’t seen Immortals yet, be sure to see it this weekend! I saw it tonight, and it was awesome. Most of all it looked like nothing else out there; and it has Freida Pinto in 3D!